MOMAT Rebrand


The National Museum of Modern Art, Tokyo, was the first National Museum of Art in Japan and dates back to 1952, when it was established as an institution governed by the Ministry of Education.

The new logo is inspired by the Japanese characters 東京 (Tokyo). Because the two characters are very similar in form, by combining them together creates a unique shape that is still readable for people who know the word. Furthermore, by using Japanese characters, cultural aspect of the organization is incorporated into the logo. The tilted rectangle symbolizes an art frame, showing that artists are experimenting with new ways a seeing and thinking outside of the box. In addition, the primary logo is expanded to the division logos, where each parts of the circle of the symbol are in a different colour to represent each division.

momat_divisionlogo_finalfix1 momat_divisionlogo_finalfix2 momat_divisionlogo_finalfix3


Screen Shot 2014-04-28 at 12.28.30 AM




Winner of 2014 Adobe Design Achievement Awards: Semi-Finalist in Print

This is a personal project. The museum is not involved with the rebrand.


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